Lecture by Phil Tidy

Last week our class attended a talk by Phil Tidy, a music video producer who excelled by working with global celebrities such as Skrillex and curating BUG in conjunction with BFI for seven years. 

He described the features of each stage of production and gave some advice on what conduct works most effectively in the industry. He then showed us some of his works and told anecdotes as examples of difficulties that appear when realising a project. Here are some of the videos that Phil found challenging to work on:

Don't Falter was one of the first Phil's music videos for a professional artist. Because of the limited budget they relied on environmental filmmaking, which means that the location is not controlled by the crew, and shot it in a real supermarket instead of hiring a studio. 

This was also one of his earlier projects. Because of the minimalistic budget and close deadlines, the video was shot on the streets of Miami with the script being adjusted in the process of filming.

As Phil was trusted with greater finances, chaotic scenarios of this type became increasingly rare. Nowadays he works with celebrities whose managements have the opportunity to provide reliable conditions and are more focused on the quality of texts rather than their costs.