Preparing for the Focus Group

The purpose of a focus group is to trial your products on people who have not seen them before to get an insight into whether they are currently communicating the ideas you intend them to and get the ideas about how to refine them to make them more successful.

These are the rules of getting the most accurate feedback from the focus group:

- Develop the products as close to the final version as possible
- Questions should be as open and neutral as possible
- Show the digipak and website before the video, this will enable testing out whether the focus group can identify the genre the act is working in, which would otherwise be given away by the video
- The questions should be asked by the person who created the discussed product
- Record the answers


These are the questions we are intending to ask. I will ask the questions related to website, Aidan will ask about the digipak and Kristien will interview them about the music video.

Website
- What genre do you think this is?
- Why do you think so?
- What do you like most about the website?
- Does it look like a real website?
- What makes it look professional?
- Is there anything you would like to see more of on the website?
- Is there anything you would change?


Website + Digipak
- Do these two products complement one another?
- What would you change to make them more co-relaing?
- What is your impression of the artist?
- Do you think the red-pink colour works with the artist?
- Why?
- What would you expect to see in the music videos of this artist?
- Why?


Music Video 
- What genre would you say this is?
- What aspects of the video did you enjoy the most?
- What aspects did not work?
- Did the compilation of the boxer and ballerina work well?
- Did the video adhere electronic generic conventions?
- Would you recommend this to a friend to watch?


Overall Campaign
- Do you think that the campaign meets the expectations from electronic genre?
- What was your favourite element of the campaign and why?
- Did any elements of the campaign stand out?
- Does the campaign look like it has been done by professionals and why?
- Which product would you purchase most likely?
- Did the campaign make the artist memorable?
- What aspect of the campaign would you change?