Website
I will introduce greater colour variety to the homepage design in order to make the electronic genre more recognisable by adhering the conventions of sound diversity and excitement associated with listening to electronic music through visual connotation of multiple colours.
I also intend to act on this feedback by replacing some of Ray's photos with images of gigs, nightclubs and DJ mixers in order to communicate the genre of the artist's music to the audience more clearly.
I will also need to reconsider the design of the Tour page to make the information on it more easily readable.
Digipak
Aidan will redesign the digipak so that it would match the styles of the website and the music video, as well as maintain a common theme in its design instead of consisting of thematically unrelated images. The front cover will now feature the same image as the website's homepage, because this photo received a highly positive reaction from the focus group and correlates with the style of the music video.
He will also change the font and the layout of the text, because the focus group members could not distinguish the information that he placed on the covers earlier.
Therefore, the digipak will undergo the most change.
Music Video
Of course, it is now impossible to make any changes to the video. However, I took into consideration that if a video contains a performance element it is better to put more focus on the artist than we have this time.
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