Individual artwork design

After completing the post-production work on our music video our class moved on to learn about the distribution in music industry. The first concept that we looked at was the album artwork, which creates the audience's first impression about the artist's or the band's products and thus plays a major role. We were tasked to individually design artwork album covers for the artists who we created in groups, so that we could later present our ideas to the other group members and construct the best variant of an album cover based on the ideas that we developed separately. These drawings represent the design that I came up with:

This is the front cover of the album. Unless the artist already gained the high level of popularity where he is recognised just by his appearance, the front cover should have the name of the artist and the title of the album to increase the star's recognition and develop the consumer's brand loyalty to the record label. We came up with the album's title: Waves, because we believe it connotes the diversity of electronic music in rhythm, pitch and composition. It is the most flexible genre in the contemporary musical culture.

The inside left part of the album cover shows all the songs that the album includes to increase the possibility that they will be consumed in different methods, such as through the new media.   

After the content side there is a spine which allows one open the album and see the inside left and right parts.  

This is where the disk with recordings will be. The drawing shows two rows of projectors emitting blue light, which are situated in front of each other so that they make sides of a road that goes forward into the dark. The blue colour which is the highlight of the design relates to the name of the album, creating an association with water. The darkness, projectors and smoke, which I could not show with a hand drawing but which would fill the space, connote the symbolic generic convention of the nightlife. Multiple products related to electronic genre include concepts such as nightclubs, parties or lit up city streets. Thus, by using the projectors as props and creating a colourful lighting I adhere the generic conventions and increase the chance of fulfilling the demand of our target audience, who are likely to be willing to see these concepts in the products of the electronic genre.         

The idea for this image came to me when I saw this picture: 

I am not sure whether I illustrated my intention clearly by the hand drawing, so I will include the reference as well. In this design the blue colour persists in the light that goes through the window and is reflected from the smoke. The image adheres symbolic generic conventions because multiple electronic products base their style on abstract imaginary. Because of the lack of action in performance, which is more passive than one of a star who uses live instruments instead of digital packs, and the absence of lyrics in the texts, the electronic artist use symbolism to represent their creativity. The image of blue light filling a foggy room has a surrealistic note to it, and can be interpreted by the audience in a way that would make the artist's texts appear more moody and enhance the interest of consumers. 

The bottom right corner of the design includes the legal information that would protect the record label's property and the barcode that would make the purchase of the album possible.