Annotations of my album artwork

After a week of working on individual designs, our group met to provide feedback for each others' work. My individual design received a positive reaction from the other group members, but we decided to choose a different one for the following reasons:
- mine is difficult to materialise because it requires a photoshoot with several people, which would be challenging to organise considering how busy this part of the school year is
- electronic genre is associated with abstractionism, and the group preferred a more minimalistic artwork to mine. Instead of using my realistic approach, we decided to concentrate on symbolism that was stronger in others' works.
- I played with light and darkness when assembling the design, so much of its images contain black, empty space or only blue light. Other group members felt that because of the style of our song it needed a more colourful and elaborate cover.

Nevertheless, some of the features in my artwork were considered to be used in our final cover. My version had the strongest emphasis on the artist and thus was most effective in constructing the star image. The audience could easily recognise what star, as a commodity, they are consuming. Subsequently, the front cover of our chosen album artwork was modified to have the face of the artist.

As for the most popular artwork of our group, we unanimously chose this one:

It is going to be changed so that the artist's face is more recognisable in order to contribute to the construction of the star image, but otherwise it contains all the elements suitable for our song. The red colour was dominant in our music video, so it makes sense to continue it in the artwork. The minimalistic design is both preferred by the group's majority and features in many other products of the genre. Thus, the target audience would be attracted by it since they will expect that the album's content will align with their preferences. The humorous face expression and the overall light-hearted mood that the cover connotes would be popular with our young target audience, because young people are likely to have a simple and elevated attitude to life.

The image of glasses and a bowtie became a symbolic outfit for our artist. Aidan is planning to have a photoshoot with Ray for which he will wear these items, and I will add the photos to the blog section of the website.