The bright colours and simplistic design are symbolic conventions connoting that Moby's music light-hearted. The photograph of him in the beginning reflects Moby's creative image. The surrealistic artwork for covers of his albums reflect the variety in electronic genre of his music. I fulfilled the marketing purpose of a website by placing the shopping section next to each of the albums' images, which gives access to purchasing Moby's merchandise. The bottom part of the website has advertisements related to Moby's musical campaign and options of sharing information through popular social media.
Moby's target audience is young people from 16 to 30, the fans of electronic genre since most of Moby's songs may not appeal to the general public. He passed the stages of star's construction and being a commodity, which are described by Richard Dyer, in late 90s and 2000s when his image was built by media and used by his record label to increase sales, and now attracts the audience with his ideology. He is an animal rights activist, which reflects in his daily life as he keeps the vegan diet and participates in environmental campaigns. His songs are often political and address the problems caused by human development, the best example would be his album of October 2016 These Systems Are Failing. He also attracts audiences from other areas of his occupations, such as photography. People proceeded from his exhibitions to his albums. Therefore, the photographs used as albums' covers that are displayed on the website will appeal to the target audience of photography fans. Many of the photos feature distorted images of animal or natural life, which appeal to the target audience of animal rights activists. I developed the ideology selling point further by placing a link to Little Pine, a vegan restaurants network found by Moby and developing around USA.
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