In today's lesson we researched professional musical campaigns to get a better understanding of its content - promotion of artists by the sponsoring companies through elements of website, albums/singles and music videos. I was given a dream-pop/indie-electronica band VOK, formed in 2013 in Reykjavik, Iceland. The main convention shared between the three elements of their music campaign is presentation of the band as distanced and creative individuals. The website and the album covers share surrealistic designs. The music videos have dark and moody mise-en-scenes with colourful and low key lightings, picturesque locations and peculiar costumes.
Their appearance raises interest in the audience as it has high expectations from the musicians of extraordinary outlooks, based on the earlier figures with expressive styles such as David Bowie and Prince. The design for Vok's products reflects their slow paced electronic music, therefore straight a way attracting attention of the target audience - the fans of the genre.
Designs of the posters and music videos differ from one another, but keep the same artistic and gloomy atmosphere. This is to upkeep the audience's interest by variation.
I believe that this is an example of a successful campaign. Being a relatively young group, based in a Nordic country in which the size of music industry is limited, they grew a lot. The last achievement was invitation to join the international label Network Music Group. They have three professionally made music videos and four albums with fifteen songs. I would say it is a good pace for a recently formed band and that their campaign is doing well.
The second band, X Ambassadors, was researched by Aidan Murphy, the second member of our group. Here is the presentation he created about them:
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