Evaluation task 4 - Who would be the audience for your media project?

After shooting the opening scene, we had to research our target audience. Originally we expected it to be women, 20 to 24 years old, however we needed more information to back up or choice. Dora, Aidan and I went to Guildford to interview 46 people, both genders, 15 to 50 years of age. The town gave us a wider variety of public than our boarding school. Based on the new data, we changed the old assumption to 17 to 21 years old, female. These are the questions we asked:

How old are you?
Where are you from?
What is your favorite film genre?
Do you like movies about family drama?
Do you find violence in movies disturbing?
Do you think that domestic violence is a topic appropriate for filmmaking?
Would you still enjoy a movie if it has a tragic ending?
Do you think a female lead villain is unrealistic?
Do you find films where the main character has a mental disorder interesting?
Have you seen Shinning by Stanley Kubrick? What did/didn't you like about it?
What do you like to see in a thriller film?
On the scale from 1 to 10 how do you feel about violence in films? 10 being "good, I enjoy it" and 1 being "I hate it, it's inappropriate".

We aimed to find out what kind of movies different groups of people enjoy and whether they will find our thriller interesting. Other questions, such as "Have you seen Shining by Stanley Kubrick? What did/didn't you like about it?" and "Would you still enjoy a movie if it had a tragic ending?", helped us to get more specific opinions on our story. The results were arranged into pie and bar charts:

After analyzing the data we created a Facebook account of someone who would be in our target audience. Saffie Tremaine represents this group of people. Women gave positive response more frequently than men when we asked if they enjoyed family drama and other aspects of our film. Because our main character is female, the audience of the same gender would feel more connected and willing to follow her journey. Women who gave the biggest number of suitable answers were approaching their twenties. A twenty years old already understands some concepts of married life and would find interesting the topics of our movie.